Amongst all of the new online retail trends that of come up over the last few years, selling on Facebook is probably the one that has really made quite a difference in the way that people deal with retail. And when it was announced that the biggest e-commerce platform, Shopify, will be able to integrate with the world’s biggest social media platform, people understandably got very excited about it. And while there are a lot of great things about this cooperation between the two brands, there are also some downsides that a lot of people forget about. So if you wanted to sell products on Facebook with Shopify in Australia, we suggest you read this article first in order to find out a bit more about some of the pros and cons.
There will be lots of comments
When you are a business owner you really want to encourage reviews, whether they’re positive or negative, because they give the feeling that you care about what your customers think and about their needs. If you have a Shopify e-commerce store, then a review section is highly recommended because it may actually help you bring in more customers. However, when you sell on Facebook with Shopify the problem is that there are a lot of people on the platform and a lot of them comment just for the sake of commenting, regardless of whether they have actually had any experience with your brand or product. Unfortunately there is nothing that you can do to protect yourself from this because the Facebook mechanisms actually encourage the users to express themselves as freely as possible down in the comments, so this is something that you will have to deal with whether you like it or not. The important thing to remember is that even though not all of the comments will be positive, and some of them will be even be downright rude, it is up to you to keep your professional attitude and stay polite and positive with every single person that comments. This is not something that every business owner can do, so again this is really something that you need to consider very well.